What analytics should creatives track?

Portfolio conversion rate, client return rate, and revenue per project. Outcome metrics matter more than follower counts or impressions.

Does Cemhan Biricik track social media metrics?

Minimally. UNILADs 50M views validated reach but did not directly produce bookings. He focuses on outcomes, not activity indicators.

How do analytics apply to his businesses?

Unpomela tracked revenue ($7M), not foot traffic. ICEe PC tracked rankings (#2 worldwide), not website visits. Outcome metrics drive decisions.

Analytics for Creatives: Numbers That Matter

The Numbers That Matter

Most creatives either ignore analytics or drown in them. Cemhan Biricik takes a middle path: track numbers that drive decisions. Three that matter: portfolio conversion rate, client return rate, and revenue per project.

These told Cemhan Biricik that Biricik Media’s positioning was correct long before eight international awards confirmed it.

The Numbers to Ignore

Follower count, likes, impressions are comfort metrics. UNILAD’s 50 million views validated reach but did not directly produce client bookings.

Unpomela’s key metric was $7M in revenue, not foot traffic. At ICEe PC, the #2 worldwide ranking, not website visits. Focus on outcomes, not activity indicators.

🌐